Two ways we help
Two ways we help retail businesses — pick yours
Same standard, same local commerce know-how — two starting points depending on what you need.
For founders & retail brands
Building a retail or e-commerce app?
If you’re building a retail or e-commerce product, we take you from idea to a launched, bilingual, payment-ready app — and stay on to support it.
SMB commerce app — a bilingual mobile storefront with card / Apple Pay / BNPL checkout and order tracking.
Loyalty & engagement app — points, digital stamp cards and targeted campaigns that turn buyers into regulars.
D2C brand experience app — custom-branded, AI recommendations, AR try-on, GCC multi-currency — to stand out.
Marketplace / multi-vendor app — multiple sellers, commissions, ratings and automated payouts, built to scale.
Subscription & re-order commerce — recurring billing, one-tap repeat orders and retention built in.
You own the code and data — built Arabic-first and payment-ready, typically in 4–8 weeks. See how we build on For Founders.
For established retailers & stores
Running a store or an e-shop? Automate it.
If you already sell online or in-store, our AI agent handles the customer questions and follow-ups that leak sales — it doesn’t just reply, it does the task.
Answer customers 24/7 — product questions, order status, returns & exchanges, in Arabic & English.
Recover lost sales — automatic follow-ups on abandoned carts and unanswered messages.
Order status & re-orders — customers check where their order is and re-order in one message.
One agent, every channel — WhatsApp, Instagram, web and email, handled from one place.
Free your team — the agent handles repetitive queries; your staff focus on selling.
Connected & secure — plugs into Shopify, Salla, Zid and WhatsApp; PDPL-aware.
Start with one workflow — like cart recovery — then expand across channels. See how it’s packaged on For Businesses.
What slow replies cost you
Most stores underestimate the sales they lose when a customer messages and no one replies fast — or at all, after hours. Put in your numbers, then let our AI agent answer instantly, 24/7, in Arabic and English.
The cost of slow replies
A quick, honest estimate — adjust to your store.
Illustrative (30 days/month). An AI agent that answers instantly and follows up is built to recover a large share of this.
The foundation
Built for how the UAE actually shops
Every app and automation we build for retail is designed around how customers here buy — bilingual, BNPL-ready, multi-currency, and PDPL-compliant.
BNPL built in
Tabby, Tamara, Postpay — what UAE shoppers expect.
Multi-currency GCC
AED, SAR, KWD, BHD, OMR, QAR — auto-converted.
Arabic-first
Full RTL, bilingual content & support.
Payments & gateways
Cards, Apple Pay, Google Pay, Stripe, Telr, PayTabs & Tap.
Social & store integrations
Instagram Shopping, Shopify/Salla/Zid, POS.
PDPL compliant
Customer data to the letter of the law.
German engineering standards applied to UAE commerce — built properly, and built for here.
For founders · your options compared
Template platforms vs custom development: what should a retailer choose?
Template platforms (Salla, Zid, Shopify) are great for testing fast and cheap; custom wins on brand differentiation, unlimited features, data ownership and scale. Start template to validate; go custom when brand, features or scale matter.
What matters to a retailer
Template (Salla/Zid/Shopify)
Custom (Applify Lab)
Time to launch
1–2 weeks
4–8 weeks
Brand differentiation
Limited — looks like competitors
Full — a brand rivals can’t copy
Custom features
Platform options only
Unlimited
Data ownership
Platform controls it
You own 100%
Scale
Platform limits
Built to 100k+ users
Arabic support
Often limited RTL
Native Arabic-first
Best for
Validating fast, tight budget
Differentiation, scale, owning your data
Many brands start on a template, then migrate to custom once product-market fit is proven — we help design that transition.
Talk through your best approach
Proof, not promises
Retail work that actually works
Brands we’ve launched — and stores we’re helping sell more with less admin.
8–10 weeks
kickoff → a launched retail app
100%
of the code & data owned by you
6 currencies
GCC multi-currency + BNPL, ready out of the box
24/7
bilingual AI support — Arabic & English
FAQ
Retail questions we get asked
For founders building a retail app
How much does an e-commerce app cost in Dubai?
There’s no single price — it depends on scope and integrations; ongoing budgets often sit around AED 10–25k per month. Because we build only what brings value, you don’t pay for features you won’t use. Message us for an honest range.
Template platform or custom development — which should I choose?
Template (Salla, Zid, Shopify) to validate fast and cheap; custom when brand, features, data ownership or scale matter. See the comparison table above.
Do you integrate with Shopify, Salla, Zid or Instagram Shopping?
Yes — plus payment gateways, BNPL (Tabby/Tamara/Postpay), inventory and POS.
How long does a retail app take to build?
Typically 4–8 weeks depending on scope.
Do you support Arabic and multi-currency?
Yes — Arabic-first (full RTL) and GCC multi-currency: AED, SAR, KWD, BHD, OMR, QAR with automatic conversion.
Who owns the code and data?
You do — 100%. Code, IP and infrastructure. No lock-in.
For retailers automating with an AI agent
Can an AI agent handle my customer support?
Yes — product questions, order status, returns and follow-ups, 24/7 in Arabic and English. Use the calculator above to see what faster replies could recover.
How is this different from a normal WhatsApp chatbot?
A chatbot replies with canned answers. Our AI agent identifies what the customer needs and carries it out — checks orders, updates them, recovers carts — and it’s customisable to your store.
Does the AI agent connect to my store (Shopify/Salla/Zid) and WhatsApp?
Yes — so it can act on real orders, not just chat. We confirm your specific stack during the diagnosis.
Can it recover abandoned carts?
Yes — automated, personalised follow-ups on abandoned carts and unanswered messages.
What does the AI agent cost per month?
A setup fee plus a monthly subscription, scaled to the workflows you automate. We start with one workflow so you can prove ROI before expanding. Message us for a range for your store, or see how the agent is packaged on For Businesses.
Is my customer data safe?
Yes — customer data is handled under UAE PDPL with encryption.
Built by Anh and a senior team. You talk to the people who’ll actually build it — not a sales layer.
